All the ingredients of Korean beauty.

Fermented rice

Oryza sativa ferment filtrate

발효쌀 (Balhyo-ssal)

The signature ingredient of Korean skincare. Rice, fermented for 60 to 90 days by lactic acid bacteria and natural yeasts, releases a water-…

Red ginseng

Panax ginseng

홍삼 (Hongsam)

The most precious root in Korean pharmacopoeia. Grown for six years in Geumsan before being harvested, steamed and dried until it turns red,…

Centella asiatica

병풀 (Byeongpul)

Nicknamed 'tiger grass' because wounded tigers rolled in it to heal. Centella concentrates four triterpenes — asiaticoside, madecassoside, a…

Mugwort

Artemisia princeps

쑥 (Ssuk)

The sacred herb at the foundation of Korea. According to the Dangun myth, the first Korean woman was a bear transformed by 100 days in a cav…

Beekeeping

Propolis

Propolis cera

프로폴리스

The resin that bees produce to protect their hive from bacteria and viruses. Applied to the skin, Korean propolis — harvested from the Gangw…

Beekeeping

Korean honey

Mel coreanum

한국꿀 (Hangukkkul)

Korean honey — produced raw and unheated by the beekeepers of Jeolla — contains an exceptional concentration of living enzymes (glucose oxid…

Green tea

Camellia sinensis

녹차 (Nokcha)

Korean green tea — mainly grown in Boseong and Hadong, on misty terraces that produce the leaves richest in catechins in the world. Applied…

Camellia

Camellia japonica

동백 (Dongbaek)

The precious oil obtained from cold-pressed seeds of the camellia flower, which grows wild on the island of Jeju. Its lipid composition is e…

Niacinamide

Niacinamide (Vitamine B3)

나이아신아마이드

The amide form of vitamin B3, one of the best-studied actives in global cosmetics and a pillar of K-beauty. Compatible with virtually every…

Hyaluronic acid

Sodium hyaluronate

히알루론산

A molecule naturally present in the dermis, capable of holding up to 1,000 times its weight in water. In cosmetics, it exists in several mol…

Bamboo

Bambusa vulgaris

대나무 (Daenamu)

The highest natural concentration of silica (silicic acid) in the plant kingdom — up to 70% of dry weight. This silica is essential to colla…

Animal

Snail mucin

Snail secretion filtrate

달팽이 점액 (Dalpaeng-i jeomaek)

One of the most studied actives of recent K-beauty. The filtered secretion of snails — harvested ethically without harming the animal — cont…

Betaine

Betaina (de Beta vulgaris)

베타인

A natural osmoprotectant extracted from beetroot, capable of preserving the osmotic balance of cells in a dehydrated environment. Betaine is…

Fruit

Yuzu

Citrus junos

유자 (Yuja)

The East Asian hybrid citrus — a cross between mandarin and papeda — with an inimitable fresh and woody citrus fragrance. Beyond its olfacto…

Houttuynia Cordata

Houttuynia cordata

어성초 (Eoseongcho)

Nicknamed 'fish herb' because of its distinctive smell, eoseongcho is one of the most powerful medicinal plants in the Korean pharmacopoeia.…

Magnolia

Magnolia kobus

목련 (Mokryeon)

Korean magnolia bark contains two unique bisphenols — magnolol and honokiol — with exceptional anti-inflammatory and antibacterial propertie…

Lotus

Nelumbo nucifera

연꽃 (Yeonkkot)

The sacred flower of Buddhism — a symbol of purity that emerges from the mud unsullied. Korean lotus brings the skin a rare combination: ant…

Laminaria seaweed

Laminaria japonica

다시마 (Dasima)

The giant kelp of the East Korean coast, harvested in Pohang and Ulleungdo. Rich in minerals (iodine, magnesium, calcium), in hydrating algi…

Peony

Paeonia lactiflora

작약 (Jakyak)

The peony root — not the flower — is one of the most precious ingredients in traditional pharmacopoeia. It contains paeoniflorins and albifl…

Ginkgo Biloba

Ginkgo biloba

은행 (Eunhaeng)

The oldest tree still living on Earth — 270 million years old. Its leaves concentrate unique flavonoids (ginkgolides, bilobalides) with anti…

Fruit

Peach

Prunus persica

복숭아 (Boksunga)

The fruit of longevity in Asian culture. Peach brings the skin a cocktail of vitamins (A, C, E), polyphenols and humectant sugars. Its extra…

Brown rice bran

Oryza sativa bran

쌀겨 (Ssalkkyeo)

The outer layer of the brown rice grain — the richest part of the grain, which is removed to produce white rice. The bran contains 80% of th…

Salicylic acid (BHA)

Salicylic acid

살리실산

The most studied beta-hydroxy acid in cosmetics: lipid-soluble, it penetrates into the pores and dislodges the oxidized sebum responsible fo…

AHA (fruit acids)

Alpha-hydroxy acids

AHA (알파-하이드록시산)

Family of water-soluble acids (glycolic, lactic, mandelic, malic) derived from fruits and milk. They exfoliate dead surface cells to reveal…

Ceramides

세라마이드

The natural lipids that form 50% of the intercellular cement of the stratum corneum. Without ceramides, the skin loses its tightness and bec…

Bifida Ferment Lysate

Bifida ferment lysate

비피다 발효 용해물

The lysate of Bifidobacterium bacteria, fermented in a nutrient medium. Pioneered by IOPE and Numbuzin in Korea, it is one of the most power…

Retinol

Retinol (Vitamine A)

레티놀

The absolute anti-aging reference — the only cosmetic active whose stimulation of collagen is validated by decades of studies. Numbuzin and…

Peptides

Peptides (chaînes d'acides aminés)

펩타이드

Short protein fragments (2 to 50 amino acids) that act as cellular messengers. Depending on their sequence, they signal collagen production,…

Fruit

Noni

Morinda citrifolia

노니

The tropical fruit rich in vitamins, minerals and antioxidants, used in Polynesian medicine for 2,000 years. Celimax popularized it in Korea…

Jeju volcanic clay

제주 화산 점토

Drawn from the volcanic soils of Jeju Island, classified a UNESCO Biosphere Reserve. This clay concentrates unique minerals (magnesium, calc…

Birch sap

Betula platyphylla sap

자작나무 수액

The crystal-clear water that circulates in the birch in spring, traditionally harvested in Siberia, Poland and Korea. Round Lab has made it…

Fermented black rice

Oryza sativa black ferment

흑미 발효액

The dark cousin of white rice, Korean black rice (heuk-mi) contains 5 times more anthocyanins than white rice — the same antioxidant pigment…

Pearl powder

진주 분말

Oyster pearls ground into a microfine powder, the imperial ingredient of royal Korean cosmetics. The History of Whoo makes it its signature…

Bamboo charcoal

대나무 숯

Bamboo carbonized at very high temperature becomes an ultra-porous charcoal capable of absorbing up to 200 times its weight in impurities. U…

Rose centifolia

Rosa centifolia

장미 (센티폴리아)

The 'hundred-leaved rose' of Grasse — cultivated for high perfumery since the 17th century. Its floral water, steam-distilled, contains soot…

Fermented yuzu

Citrus junos ferment

유자 발효액

Korean citrus yuzu (yuja), fermented for 100 days in celadon jars. Fermentation transforms its vitamin C into bioavailable forms and release…

Magnolia bark

Magnolia officinalis bark

후박 (Hupak)

The dried bark of the official magnolia — a pillar of traditional Korean medicine (hupak). It concentrates magnolol and honokiol, two bisphe…

Bakuchiol

바쿠치올

Extracted from the Indian plant Psoralea corylifolia, bakuchiol is a natural alternative to retinol — with comparable efficacy on wrinkles a…

Squalane

스쿠알란

Stabilized and hydrogenated version of squalene — a lipid naturally present at 12% in human sebum. Now sourced from olive or sugarcane (no a…

Tranexamic acid

트라넥삼산

Synthetic derivative of lysine, initially developed as an antihemorrhagic agent. A recent discovery: applied to the skin, it powerfully inhi…

Allantoin

알란토인

Compound naturally present in comfrey, wheat and oak leaves. Identified as early as the 19th century as healing and soothing, it is today on…

Thermal water

온천수

Spring water loaded with minerals (silica, calcium, sodium, selenium) from geological depths. Korean thermal waters (Onyang, Suanbo, Bugok)…

Tremella (silver mushroom)

Tremella fuciformis

흰목이

The Asian silver mushroom, nicknamed 'plant hyaluronic': its polysaccharides hold 500 times their weight in water, with molecules smaller th…

Azelaic acid

아젤라산

Dicarboxylic acid naturally present in grains (barley, wheat, rye). Remarkable triple action: anti-acne, anti-redness (rosacea) and anti-spo…

Pine buds

Pinus densiflora bud

소나무 새순

The young shoots of Korean pine (Pinus densiflora), picked in spring. Rich in chlorophyll, vitamins E and C, terpenes and phytoncides. Gemmo…

Fermented soy

Soya bean ferment

콩 발효액

Soy, fermented for 90 days according to the traditional Korean method (similar to doenjang), releases a unique cocktail: isoflavones (genist…

Mandelic acid

만델산

The gentlest of the AHAs, derived from bitter almonds. Its molecule is 4× larger than that of glycolic — it penetrates less deeply and cause…