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Our story

The radiance of queens. Revealed.

Five centuries of royal beauty rituals, kept secret within the walls of the Joseon palace — awakened today for your skin.

Manifesto

Within the walls of Gyeongbokgung, between 1392 and 1910, the queens of Joseon cultivated an art of the skin. Not a routine — a ritual. Not beauty — a posture. Today, we bring these gestures, formulas and secrets back to light for a generation that knows the skin remembers the seasons.

1392 — 1910

Five centuries of royal rituals

The Joseon dynasty lasted 518 years. Throughout that time, the palace nurtured a way of life in which skin was sacred. Skincare was part of the education of future queens, on par with calligraphy and tea ceremony.

  1. 1392

    Founding of Joseon

    King Taejo establishes the dynasty. The first cosmetic oils are mentioned in the royal archives.

  2. 1443

    Creation of Hangul

    King Sejong invents the Korean alphabet. Beauty recipes start being recorded for princesses.

  3. 1613

    Donguibogam

    Heo Jun publishes the great royal medical treatise codifying the use of fermented rice, ginseng and honey for skin.

  4. 1700

    Palace pharmacy

    Creation of the Naeuiwon (royal inner pharmacy) that produces the exclusive treatments of queens and concubines.

  5. 1910

    End of the dynasty

    Recipes are preserved in books and aristocratic families. Today, we bring them out of the manuscripts.

The great treatise

The Donguibogam

UNESCO Memory of the World since 2009

Published in 1613 by physician Heo Jun at the request of King Seonjo, the Donguibogam is a 25-volume medical treatise gathering all the medical and cosmetic knowledge of East Asia. It is the source of our formulas.

"The skin is the mirror of the organs. When the liver breathes and the kidneys rest, the face holds light."

Heo Jun — Donguibogam, book IV

Royal pharmacopeia

Six treasures of Korean nature

Selected from the Donguibogam and still used today by the Korean farms we work with.

01

Fermented rice

Yeoju fields

Radiance & nutrition

02

Red ginseng

Geumsan, 6-year cultivation

Elasticity & vitality

03

Mugwort

Ganghwado

Soothing & barrier

04

Centella asiatica

Jeju island

Regeneration & healing

05

Korean honey

Jeolla beekeepers

Hydration & nutrition

06

Propolis

Gangwon forests

Protection & radiance

In numbers

The heritage in four numbers

0 yrs

of Joseon dynasty

0

Donguibogam publication

0

essential palace ingredients

0

animal cruelty, ever

Today

Awaken the rituals — without betraying them

We work with short-circuit Korean farms, ISO 22716-certified Seoul labs, and natural preservatives that don't aggress the skin. Each product is formulated reading the Donguibogam in one hand and modern clinical data in the other. No empty marketing — just royal gestures, made accessible.

Our commitments

Four promises, forever

Transparent formulas

Every INCI published in full, no fog — you know exactly what's on your face.

Certified cruelty free

No animal testing, ever — nor by us, nor by our partners. Leaping Bunny certified.

Korean origin

Ingredients harvested in Korea, formulations validated in Seoul. Local production, short circuit.

Thoughtful packaging

Recyclable amber glass, vegetable inks, recycled hanji for gift sets. Zero useless plastic.

Continue the ritual

Discover the treatments we rebuilt from the palace manuscripts.

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